Numbers show what happened. We explain why.
We connect reviewed data with metrics, comparable periods and editorial interpretation.
Discuss your needs ↗Let the task guide the work.
For companies, we create a shared understanding. For PR agencies, we handle defined production work behind the scenes. Sources, recipients and the intended output determine the scope.
Explain changes consistently
Periods, source scope and coding rules are kept comparable. Changes in the dataset are identified so a rise is not automatically presented as communications success.
Turn metrics into a clear message
Themes, sentiment and visibility are read together. We add explanatory observations and relevant examples rather than leaving charts to speak for themselves.
A usable basis for discussion
Receive an agreed report or prepared data for your own analysis. Key findings, methodology and open questions can be used directly in meetings.
Numbers are the start.
Context makes the difference.
How is your media presence developing? Which topics drive coverage? We connect metrics with editorial explanation, making them useful for executives and clients.
Media performance overview
Illustrative international brand analysis
Media mix
Earned / Owned
Sentiment
Regional visibility
Share of coverageSelect a region by clicking the chart or using the filter.
Topics behind the coverage
Understand the data and methodology
This example uses entirely fictional companies and datasets. Stories are classified by region, channel, origin and sentiment. Potential reach is the sum of assumed source audiences; it does not represent unique people or verified exposure. Percentages may be rounded.
For your project, we agree source coverage, time period, metrics and coding rules. Comparisons are meaningful only when the data scope and methodology are consistent.
Reporting shaped around your questions: topic trends, media mix, competitor comparisons or an executive overview.
Plan your reportingKnow exactly what you delegate.
We agree requirements, processing and delivery before work starts. Explore the questions that matter to your assignment.
Which metrics make sense?
It depends on the question. Story volume, themes, sentiment and visibility may help. Potential reach is not actual exposure; monetary values do not establish business impact.
Which formats can we use?
Reports can use your presentation template, tables or an existing dashboard. For Power BI and other tools, we separately agree the data model, access and refresh process.
A good brief starts
with a few clear details.
You do not need a complete guide yet. Together, we turn your task into a manageable work package.
- The question the report should answer
- Period and available data
- Recipients and reporting format
Try us on your actual assignment.
A defined pilot makes collaboration tangible. Review a real deliverable before agreeing ongoing production.