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Crisis monitoring for PR agencies

Watching your clients’ issues.
Preparing your advisers.

We follow sensitive client topics during agreed coverage windows and review new stories. Your advisers receive concise evidence; client communication and coordination remain with you.

Discuss your needs ↗
Your daily work is the starting point

Your client expects clarity as new coverage emerges.

We review coverage during the agreed window and send a prioritised alert to your agency team. You control client contact, advice and subsequent communications.

Reduce false alarms

Company relevance, source quality and what is actually new are reviewed. Repetition, speculation and verified developments stay distinct.

Inform the right people

Topics, priorities and escalation paths are agreed upfront. Alerts contain the material facts, sources and unanswered questions.

Keep your team ready to act

Your team does not have to reconstruct the evidence under pressure. It receives a traceable basis for its own assessment and communication decisions.

Your issue overview

Which development
needs attention?

Choose a situation. Source review, priority and the finished alert reflect your selection.

Fictional situations. Escalation is not automatic: evidence, responsibilities and coverage windows are agreed for each assignment.
Working together in detail

Know exactly what you delegate.

We agree requirements, processing and delivery before work starts. Explore the questions that matter to your assignment.

When is an alert triggered?

We agree specific criteria such as a new source, verified facts or coverage by relevant leading media. Volume alone does not automatically trigger escalation.

Is continuous coverage included?

Coverage windows, cover arrangements and availability are expressly agreed. Early, late and weekend hours are possible. There is no promise of round-the-clock coverage without such an agreement.

Do you also handle crisis communications?

We deliver monitoring, source review and prepared situation updates. Approvals, legal assessments and public statements stay with your designated decision-makers.

What we agree before starting

A good brief starts
with a few clear details.

You do not need a complete guide yet. Together, we turn your task into a manageable work package.

  • Sensitive topics and exclusions
  • Escalation criteria and recipients
  • Coverage windows and deputies
A tangible first step

Try us on your actual assignment.

Review an edition in your client’s layout. The actual output shows whether selection, tone and delivery meet your standards.

Discuss a pilot ↗
The right view of our support

What brings you here?

We tailor content and examples to your needs. You can change your selection in the menu at any time.

For PR agenciesDelegate client production. Free up your advisers.
For companiesUnderstand coverage. Prepare decisions.
OverviewStandard website — explore both options.