A competitor announces a new service package.
Review source and limitations
Provider announcement
The announcement is verified. Customer adoption and success are not established.
Research for PR agenciesMore substance
More substance
for your advice.
For client meetings, positioning or topic planning, we research context and evidence so your advice rests on a clear, verifiable foundation.
Discuss your needs ↗Your daily work is the starting point
Your advice needs a reliable foundation.
We conduct focused research for new assignments, topic planning and client meetings. Your team receives sourced information it can use in its work.
Search with a defined purpose
The dossier starts with the question it must answer. We agree relevant markets, periods and sources, as well as what sits outside scope.
Separate evidence from assumptions
Every material statement carries a source. Contradictions and unverified claims remain visible. Repetition alone does not make a claim a fact.
Use the findings in your next step
Key findings, sources and open questions are organised separately. The dossier can feed into a decision paper, editorial plan or client presentation.
Research you can use
Evidence for your next client conversation.
Choose a question, review the findings and explore the source assessments in the dossier.
RESEARCH DOSSIER
Which topics are competitors occupying?
A basis for focused topic planning rather than a collection of competitor stories.
Fictional example · structure and review approachA trade publication reports the service promise.
Review source and limitations
Editorial trade article
Coverage is verified. The article is not an independent product test.
Is the offering available in every target market?
Review source and limitations
Incomplete public information
Individual stories do not establish availability across all markets.
Your topic plan starts from visible positions, verified statements and unresolved market questions.
Discuss a research brief like this ↗RESEARCH DOSSIER
Which angles warrant a deeper story?
A story angle with evidence, counterpoints and specific next checks.
Fictional example · structure and review approachSeveral articles discuss a new technology.
Review source and limitations
Trade coverage
The articles demonstrate interest, not broad market adoption.
A specialist identifies integration hurdles for small firms.
Review source and limitations
Expert commentary
The assessment is attributed as opinion, separate from verified product facts.
Which application has been independently documented?
Review source and limitations
A further primary source is needed
A success story needs a verifiable real-world application.
Your editors can develop an angle without presenting opinions or unverified promises as facts.
Discuss a research brief like this ↗RESEARCH DOSSIER
What do we know, and what is still open?
A concise dossier separating defensible statements from unanswered decision questions.
Fictional example · structure and review approachA supplier announces a new partnership.
Review source and limitations
Joint press release
The partners and announced purpose are verified. Future commercial impact is unknown.
Trade media relate the partnership to an industry trend.
Review source and limitations
Two articles citing the same primary source
They add context, but do not provide two independent confirmations.
What does this mean for our own market?
Review source and limitations
Requires comparison with internal market assumptions
Public media sources alone cannot answer this question.
Your decision brief shows where public evidence is sufficient and where internal knowledge is needed.
Discuss a research brief like this ↗Working together in detail
Know exactly what you delegate.
We agree requirements, processing and delivery before work starts. Explore the questions that matter to your assignment.
What can you research?
Examples include public positioning, industry topics, stakeholders and media developments. We use accessible and approved sources. Confidential data acquisition, covert methods and guaranteed completeness are outside scope.
How do we avoid open-ended research?
We agree the question, sources, review depth and deadline. An interim review tests whether the evidence is sufficient. Additional questions are agreed as extensions.
What happens when sources conflict?
We compare the statements, check their origins and publication dates, and identify the unresolved point. Where a defensible answer is unavailable, we say so explicitly.
What we agree before startingA good brief starts
A good brief starts
with a few clear details.
You do not need a complete guide yet. Together, we turn your task into a manageable work package.
- Your specific question
- Markets, sources and review depth
- Deadline and intended use
A tangible first step
Discuss a pilot ↗Try us on your actual assignment.
Review an edition in your client’s layout. The actual output shows whether selection, tone and delivery meet your standards.