Know the coverage.
Recognise what matters.
What is being said about your company, and which stories matter to your team? We review results, identify themes and prepare coverage for communications and leadership.
Discuss your needs ↗Important developments get lost in daily work.
You follow your brand, industry issues and competitors, yet important developments reach departments at different times. We create a reviewed, shared picture.
Spend time on the right stories
Name matches, duplicates and incidental mentions are screened out. The remaining selection fits your topics, markets and recipients.
Put developments in context earlier
Your brand, competitors and industry are considered together. New developments can be distinguished from repeated coverage, with sources visible.
Share a consistent picture
Priorities and terminology follow an agreed guide. Recipients use the same reviewed evidence instead of drawing separate conclusions from different result lists.
What belongs in your briefing?
Choose a focus and channel. Open a story to see the editorial review.
Select stories for the newsletter.
Understand competitors in context.
Who owns which topics? Which messages are picked up? We follow agreed competitors using a comparable source base.
You receive relevant developments and context for media visibility. Share of coverage is not market share. Competitor insight becomes part of your newsletter or report within the agreed assignment.
Include competitors in my monitoring ↗Know exactly what you delegate.
We agree requirements, processing and delivery before work starts. Explore the questions that matter to your assignment.
How do we define relevance?
We agree brands, products, topics, exclusions and source groups. Reviewing an initial selection together resolves borderline cases and creates practical criteria.
Do we need a new platform?
No. We can work through approved access or suitable exports. Licences and platform capabilities are checked in advance. Automated integrations are only agreed after a technical review.
A good brief starts
with a few clear details.
You do not need a complete guide yet. Together, we turn your task into a manageable work package.
- Brands and topics
- Important sources and markets
- Recipients and coverage windows
Try us on your actual assignment.
Try a newsletter about your company or a defined topic. Together we review relevance, readability and context for your recipients.